Need a morning boost? Let Swizz Beatz wake you up for school!
When producers decide to get behind the mic, it's not always a happy ending. But if your name is Swizz Beatz, it's a whole different story.
The man has successfully produced for newcomers and moderate artists up to high caliber ones. He once said, "I want to be remembered as the producer who changed the dynamic of music while inspiring artists to be creative and innovative. I won't stop until history is made."
Swizz, aka Kasseem Dean in birth, was always about art even in his youth. Born on August 30, 1978 in South Bronx, New York, his father Terrence Dean founded Terrence Dean Entertainment Management that took artists under the company. With the field already established, it was not long before Swizz walked on the entertainment path. While a teen, he often took jobs as DJ at parties, although much of his early work were samples and rather experimental.
Luckily, his relative opens the opportunity to produce tracks through a label called Ruff Ryders. He produced his first track at the age of 16 and was soon acquainted to many different and bigger labels like Roc-A-Fella, Shady Records and many more. He was also involved in the establishment of Full Surface Records that will eventually excel greatly later on. The label pointed him as the president and CEO by the time he was 23-years-old.
From then on, various artists like DMX and Eve have been closely associated to him. DMX's 'Stop, Drop' gained popularity and consequently helped people to acknowledge Swizz's name. In 2002, the producer who is of Jamaican and Puerto Rican descent, thought it was the right time to have an album featuring his affiliates. 'Presents G.H.E.T.T.O. Stories' was released in December that year and debuted at #50 on the Billboard Hot 200 chart after selling 59,000 copies in the first week.
At that point it was unquestionable that his credibility as a producer proved to be a huge factor behind his fame. He was soon tapped to produce albums from singers like Mariah Carey, Madonna, Britney Spears, Jennifer Lopez, Usher, Chamillionaire, Ja Rule, Busta Rhymes, Beyonce Knowles, Chris Brown, 50 Cent, Kanye West, Ludacris, Mary J. Blige and many more.